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This profile reflects asialaw research. The “(asialaw)” label indicates the source of this content.

Key contacts
Partner: Cheol Jeong
Quick facts
Languages

Korean, English, Chinese, Japanese, Russian, Vietnamese, Khmer, Laotian, Spanish, French, Indonesian, Thai, Burmese

Number of professionals

340+

Key practice areas
Regulatory (asialaw)
Construction (asialaw)
Banking and finance (asialaw)
Competition/antitrust (asialaw)
Capital markets (asialaw)
Private equity (asialaw)
Restructuring and insolvency (asialaw)
M&A (asialaw)
Pharmaceuticals and life sciences (asialaw)
Technology and telecommunications (asialaw)
Real estate (asialaw)
Insurance (asialaw)
Media and entertainment (asialaw)
Aviation and shipping (asialaw)
Infrastructure (asialaw)
Energy (asialaw)
Dispute resolution (asialaw)
Labour and employment (asialaw)
Tax (asialaw)
Restructuring and insolvency (asialaw)
Intellectual property (asialaw)
Corporate and M&A (asialaw)
Industry Sector: Insurance (asialaw)
Industry Sector: Consumer goods and services (asialaw)
Industry Sector: Real estate (asialaw)
Industry Sector: Media and entertainment (asialaw)
Industry Sector: Technology and telecommunications (asialaw)
Industry Sector: Infrastructure (asialaw)
Industry Sector: Pharmaceuticals and life sciences (asialaw)
Firm overview

As one of Korea’s leading full-service law firms, Jipyong LLC (‘Jipyong’) takes pride in our global reach and outlook, the depth and breadth of our practice groups, and the expertise and experience of our lawyers. With 11 offices across Asia and beyond, Jipyong provides a one-stop destination for legal and consulting services. Our strong base of domestic and international clients relies not only on our local market expertise but also our innovative, business-minded solutions. Jipyong is best defined by our dedication to professional and service excellence, and unwavering commitment to high ethical standards, pro bono work and community service.

Practice areas & sector specialisations
  • Mergers & Acquisitions
  • Corporate & Cross-Border
  • Foreign Investment
  • Finance
  • Private Equity
  • Construction & Real Estate
  • Antitrust & Competition
  • Bankruptcy & Restructuring
  • Intellectual Property
  • Labor & Employment
  • Maritime & Aviation
  • Criminal Defense
  • Tax
  • Government Contracts
  • Family Law
  • Constitutional & Administrative Litigation
  • Dispute Resolution & International Arbitration
  • Energy, Resources & Infrastructure
  • Technology, Media & Telecommunications
  • Biotechnology, Pharmaceutical, Medical Device & Healthcare
  • Retail & Consumer
  • Entertainment, Sports & Leisure
  • R&D
  • ESG
Key practice areas

Finance

Jipyong spearheads the most innovative financial transactions in Korea, as evidenced by the firm’s advice and representation on the first-ever IPOs of foreign companies from the US, Australia, Vietnam, and Laos on the Korea Exchange. Jipyong is also highly regarded for its expertise in project finance, ranging from real estate to social overhead capital, as well as structured finance and derivatives, acquisition financing, private equity investments and financial regulatory matters. Also notable is Jipyong’s rapidly growing FinTech practice, highly sought after by clients in novel ventures involving P2P lending, internet banks, cryptocurrency and blockchain.

Corporate, Mergers & Acquisitions

With in-depth local market knowledge of Korea and other Asian countries where Jipyong has overseas offices - in particular, China, Vietnam, Cambodia, Laos, Indonesia, and Myanmar - the firm represents an ever-expanding client base in complex, cutting-edge corporate and M&A transactions in both Korea and other strategic foreign jurisdictions.

Dispute Resolution

Led by former Justices of the Constitutional and Supreme Courts of Korea, Jipyong’s dispute resolution practice group is the heart of the firm and widely regarded as among the best in Korea. Jipyong has an impressive track record of success in the most complex and difficult cases. Jipyong also has extensive experience with international arbitration involving foreign parties from the US, Japan, China, Russia, and Vietnam.

Antitrust & Competition

With a former high-ranking KFTC officer and veteran attorneys leading the charge, our antitrust & competition practice group has achieved remarkable success in representing both corporate clients and the Korea Fair Trade Commission (KFTC) in all aspects of antitrust, from KFTC investigations and hearings to administrative appeals and civil follow-on damages actions and criminal antitrust proceedings.

Labour & Employment

Jipyong’s labour & employment practice group provides insightful, innovative, and practical legal services ranging from advisory work to representation in legal actions disputing ordinary wage, rules of employment, dismissals, and many other issues. In line with the government’s recent efforts to initiate the transition of contract workers to permanent positions at public corporations, we are successfully assisting corporate clients to manage their transition issues.

Shipping, Maritime & Aviation

Jipyong’s shipping, maritime and aviation team is led by highly regarded maritime, admiralty and insurance law experts. Consistently recognised by leading international legal rankings publications as one of the best law firms in the shipping and maritime practice area, Jipyong has advised domestic and international clients on numerous high-profile maritime and insurance matters, including the Hyundai Fortune explosion, the Hebei Spirit oil spill, and the National Maritime Police Agency’s Turtle Ship Fund project.

Energy, Resources & Infrastructure

Jipyong’s energy, resources and infrastructure practice group advises a broad range of clients on power plant development, infrastructure projects, SOC, project financing, EPC, investments and acquisitions. Jipyong is highly experienced in conventional power as well as renewable and alternative forms of energy; from their development to operation and shutdown. The firm also has extensive experience in resource development projects and investments (including coal and iron ore mining operations and reforestation projects) and infrastructure development (including expressway development projects and urban renewal projects).

Sector expertise
  • Accounting
  • Agriculture
  • Automotive
  • Aviation
  • Banking
  • Construction and materials
  • Consumer goods and services
  • Energy
  • Financial services
  • Fintech
  • Food and beverage
  • Gaming
  • Government and public policy
  • Healthcare
  • Industrials
  • Insurance
  • Investment management
  • Media
  • Mining
  • Natural resources
  • Oil and gas
  • Pharmaceutical and life sciences
  • Real estate
  • R&D
  • Shipping
  • Social infrastructure
  • Technology and telecommunications
  • Tourism
  • Transport
  • Utilities
Address:
26F, Grand Central A
14 Sejong-daero, Jung-gu
Seoul 04527
South Korea
Tel:+82 2 6200 1600 Fax:+82 2 6200 0800 Email:Contact Us Web Address:https://www.jipyong.com/en/main/main.php
2026 Edition
Banking and finance (asialaw) in collaboration with IFLR
9 firms ranked
View full list

Tier 1

Kim & Chang (asialaw)
22 practice areas
View full profile
Lee & Ko (asialaw)
20 practice areas
View full profile
Shin & Kim (asialaw)
16 practice areas
View profile

Tier 2

Bae Kim & Lee (asialaw)
9 practice areas
View profile
Yulchon (asialaw)
29 practice areas
View full profile

Tier 3

Jipyong (asialaw)
29 practice areas
View full profile
LAB Partners (asialaw)
9 practice areas
View profile
Yoon & Yang (asialaw)
25 practice areas
View profile

Notable

D&A LLC (asialaw)
7 practice areas
View full profile
Capital markets (asialaw)
8 firms ranked
View full list

Outstanding

Bae Kim & Lee (asialaw)
9 practice areas
View profile
Kim & Chang (asialaw)
22 practice areas
View full profile
Lee & Ko (asialaw)
20 practice areas
View full profile
Shin & Kim (asialaw)
16 practice areas
View profile

Highly recommended

Yulchon (asialaw)
29 practice areas
View full profile

Recommended

Jipyong (asialaw)
29 practice areas
View full profile
LAB Partners (asialaw)
9 practice areas
View profile
Yoon & Yang (asialaw)
25 practice areas
View profile
Competition/antitrust (asialaw)
9 firms ranked
View full list

Outstanding

Kim & Chang (asialaw)
22 practice areas
View full profile
Lee & Ko (asialaw)
20 practice areas
View full profile
Yulchon (asialaw)
29 practice areas
View full profile

Highly recommended

Bae Kim & Lee (asialaw)
9 practice areas
View profile
Shin & Kim (asialaw)
16 practice areas
View profile
Yoon & Yang (asialaw)
25 practice areas
View profile

Recommended

Jipyong (asialaw)
29 practice areas
View full profile

Notable

D&A LLC (asialaw)
7 practice areas
View full profile
Daeryun Law Firm (asialaw)
1 practice area
View profile
Construction (asialaw)
7 firms ranked
View full list

Outstanding

Kim & Chang (asialaw)
22 practice areas
View full profile
Lee & Ko (asialaw)
20 practice areas
View full profile

Highly recommended

Bae Kim & Lee (asialaw)
9 practice areas
View profile
Shin & Kim (asialaw)
16 practice areas
View profile
Yoon & Yang (asialaw)
25 practice areas
View profile
Yulchon (asialaw)
29 practice areas
View full profile

Recommended

Jipyong (asialaw)
29 practice areas
View full profile
Dispute resolution (asialaw)
14 firms ranked
View full list

Outstanding

Bae Kim & Lee (asialaw)
9 practice areas
View profile
Kim & Chang (asialaw)
22 practice areas
View full profile
Lee & Ko (asialaw)
20 practice areas
View full profile
Yulchon (asialaw)
29 practice areas
View full profile

Highly recommended

Shin & Kim (asialaw)
16 practice areas
View profile
Yoon & Yang (asialaw)
25 practice areas
View profile

Recommended

Barun Law (asialaw)
1 practice area
View profile
Jipyong (asialaw)
29 practice areas
View full profile
KL Partners (asialaw)
2 practice areas
View profile
Peter & Kim (asialaw)
1 practice area
View profile

Notable

BLP Law Offices (asialaw)
1 practice area
View profile
D&A LLC (asialaw)
7 practice areas
View full profile
DongIn Law (asialaw) View profile
RosettaLegal (asialaw)
1 practice area
View profile
Industry Sector: Aviation and shipping (asialaw)
8 firms ranked
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Outstanding

Kim & Chang (asialaw)
22 practice areas
View full profile
Lee & Ko (asialaw)
20 practice areas
View full profile

Highly recommended

Bae Kim & Lee (asialaw)
9 practice areas
View profile
Choi & Kim (asialaw)
1 practice area
View full profile
Moon & Song (asialaw)
1 practice area
View profile
Yulchon (asialaw)
29 practice areas
View full profile

Recommended

Jipyong (asialaw)
29 practice areas
View full profile
Yoon & Yang (asialaw)
25 practice areas
View profile
Industry Sector: Banking and financial services (asialaw)
8 firms ranked
View full list

Outstanding

Bae Kim & Lee (asialaw)
9 practice areas
View profile
Kim & Chang (asialaw)
22 practice areas
View full profile
Lee & Ko (asialaw)
20 practice areas
View full profile
Shin & Kim (asialaw)
16 practice areas
View profile

Highly recommended

Yoon & Yang (asialaw)
25 practice areas
View profile
Yulchon (asialaw)
29 practice areas
View full profile

Recommended

Jipyong (asialaw)
29 practice areas
View full profile

Notable

LAB Partners (asialaw)
9 practice areas
View profile
Industry Sector: Consumer goods and services (asialaw)
9 firms ranked
View full list

Outstanding

Bae Kim & Lee (asialaw)
9 practice areas
View profile
Kim & Chang (asialaw)
22 practice areas
View full profile
Lee & Ko (asialaw)
20 practice areas
View full profile

Highly recommended

Shin & Kim (asialaw)
16 practice areas
View profile
Yulchon (asialaw)
29 practice areas
View full profile

Recommended

Jipyong (asialaw)
29 practice areas
View full profile
Yoon & Yang (asialaw)
25 practice areas
View profile

Notable

LAB Partners (asialaw)
9 practice areas
View profile
Seum Law (asialaw)
4 practice areas
View profile
Industry Sector: Energy (asialaw)
8 firms ranked
View full list

Outstanding

Kim & Chang (asialaw)
22 practice areas
View full profile
Lee & Ko (asialaw)
20 practice areas
View full profile

Highly recommended

Bae Kim & Lee (asialaw)
9 practice areas
View profile
Shin & Kim (asialaw)
16 practice areas
View profile
Yulchon (asialaw)
29 practice areas
View full profile

Recommended

D&A LLC (asialaw)
7 practice areas
View full profile
Jipyong (asialaw)
29 practice areas
View full profile
Yoon & Yang (asialaw)
25 practice areas
View profile
Industry Sector: Industrials and manufacturing (asialaw)
8 firms ranked
View full list

Outstanding

Bae Kim & Lee (asialaw)
9 practice areas
View profile
Kim & Chang (asialaw)
22 practice areas
View full profile
Lee & Ko (asialaw)
20 practice areas
View full profile

Highly recommended

Shin & Kim (asialaw)
16 practice areas
View profile
Yulchon (asialaw)
29 practice areas
View full profile

Recommended

Jipyong (asialaw)
29 practice areas
View full profile
Yoon & Yang (asialaw)
25 practice areas
View profile

Notable

LAB Partners (asialaw)
9 practice areas
View profile
Industry Sector: Infrastructure (asialaw)
7 firms ranked
View full list

Outstanding

Kim & Chang (asialaw)
22 practice areas
View full profile
Lee & Ko (asialaw)
20 practice areas
View full profile

Highly recommended

Bae Kim & Lee (asialaw)
9 practice areas
View profile
Shin & Kim (asialaw)
16 practice areas
View profile

Recommended

Jipyong (asialaw)
29 practice areas
View full profile
Yoon & Yang (asialaw)
25 practice areas
View profile
Yulchon (asialaw)
29 practice areas
View full profile
Industry Sector: Insurance (asialaw)
7 firms ranked
View full list

Outstanding

Kim & Chang (asialaw)
22 practice areas
View full profile
Lee & Ko (asialaw)
20 practice areas
View full profile

Highly recommended

Bae Kim & Lee (asialaw)
9 practice areas
View profile
Shin & Kim (asialaw)
16 practice areas
View profile
Yulchon (asialaw)
29 practice areas
View full profile

Recommended

Jipyong (asialaw)
29 practice areas
View full profile
Yoon & Yang (asialaw)
25 practice areas
View profile
Industry Sector: Media and entertainment (asialaw)
7 firms ranked
View full list

Outstanding

Bae Kim & Lee (asialaw)
9 practice areas
View profile
Kim & Chang (asialaw)
22 practice areas
View full profile
Lee & Ko (asialaw)
20 practice areas
View full profile
Shin & Kim (asialaw)
16 practice areas
View profile

Highly recommended

Yulchon (asialaw)
29 practice areas
View full profile

Recommended

Jipyong (asialaw)
29 practice areas
View full profile
Yoon & Yang (asialaw)
25 practice areas
View profile
Industry Sector: Pharmaceuticals and life sciences (asialaw)
7 firms ranked
View full list

Outstanding

Kim & Chang (asialaw)
22 practice areas
View full profile
Lee & Ko (asialaw)
20 practice areas
View full profile

Highly recommended

Yoon & Yang (asialaw)
25 practice areas
View profile
Yulchon (asialaw)
29 practice areas
View full profile

Recommended

Bae Kim & Lee (asialaw)
9 practice areas
View profile
Jipyong (asialaw)
29 practice areas
View full profile
Shin & Kim (asialaw)
16 practice areas
View profile
Industry Sector: Real estate (asialaw)
8 firms ranked
View full list

Outstanding

Kim & Chang (asialaw)
22 practice areas
View full profile
Lee & Ko (asialaw)
20 practice areas
View full profile
Shin & Kim (asialaw)
16 practice areas
View profile

Highly recommended

Bae Kim & Lee (asialaw)
9 practice areas
View profile
Yulchon (asialaw)
29 practice areas
View full profile

Recommended

Jipyong (asialaw)
29 practice areas
View full profile
Yoon & Yang (asialaw)
25 practice areas
View profile

Notable

LAB Partners (asialaw)
9 practice areas
View profile
Industry Sector: Technology and telecommunications (asialaw)
9 firms ranked
View full list

Outstanding

Kim & Chang (asialaw)
22 practice areas
View full profile
Lee & Ko (asialaw)
20 practice areas
View full profile
Shin & Kim (asialaw)
16 practice areas
View profile
Yulchon (asialaw)
29 practice areas
View full profile

Highly recommended

Bae Kim & Lee (asialaw)
9 practice areas
View profile
Seum Law (asialaw)
4 practice areas
View profile
Yoon & Yang (asialaw)
25 practice areas
View profile

Recommended

Jipyong (asialaw)
29 practice areas
View full profile

Notable

Veat Law Firm (asialaw)
2 practice areas
View profile
Intellectual property (asialaw)
16 firms ranked
View full list

Outstanding

Kim & Chang (asialaw)
22 practice areas
View full profile
Lee & Ko (asialaw)
20 practice areas
View full profile

Highly recommended

Bae Kim & Lee (asialaw)
9 practice areas
View profile
Shin & Kim (asialaw)
16 practice areas
View profile
Yulchon (asialaw)
29 practice areas
View full profile

Recommended

Cho & Partners IP
1 practice area
View full profile
FirstLaw PC (asialaw) View profile
Lee International IP & Law (asialaw)
1 practice area
View profile
Yoon & Yang (asialaw)
25 practice areas
View profile

Notable

Jipyong (asialaw)
29 practice areas
View full profile
PI IP Law (asialaw)
1 practice area
View profile
Y P Lee Mock & Partners (asialaw)
1 practice area
View profile
You Me Patent & Law Firm (asialaw)
1 practice area
View profile
Labour and employment (asialaw)
8 firms ranked
View full list

Outstanding

Kim & Chang (asialaw)
22 practice areas
View full profile
Lee & Ko (asialaw)
20 practice areas
View full profile
Shin & Kim (asialaw)
16 practice areas
View profile

Highly recommended

Bae Kim & Lee (asialaw)
9 practice areas
View profile
Jipyong (asialaw)
29 practice areas
View full profile
Yoon & Yang (asialaw)
25 practice areas
View profile
Yulchon (asialaw)
29 practice areas
View full profile

Notable

InterLEX (asialaw)
1 practice area
View full profile
M&A - in collaboration with IFLR (asialaw)
15 firms ranked
View full list

Tier 1

Bae Kim & Lee (asialaw)
9 practice areas
View profile
Kim & Chang (asialaw)
22 practice areas
View full profile
Lee & Ko (asialaw)
20 practice areas
View full profile
Shin & Kim (asialaw)
16 practice areas
View profile
Yulchon (asialaw)
29 practice areas
View full profile

Tier 2

Jipyong (asialaw)
29 practice areas
View full profile
Yoon & Yang (asialaw)
25 practice areas
View profile

Tier 3

LAB Partners (asialaw)
9 practice areas
View profile
Seum Law (asialaw)
4 practice areas
View profile

Notable

Barun Law (asialaw)
1 practice area
View profile
D&A LLC (asialaw)
7 practice areas
View full profile
HMP Law (asialaw)
1 practice area
View profile
Jin Partners (asialaw)
2 practice areas
View profile
KL Partners (asialaw)
2 practice areas
View profile
Veat Law Firm (asialaw)
2 practice areas
View profile
Private equity - in collaboration with IFLR (asialaw)
10 firms ranked
View full list

Tier 1

Bae Kim & Lee (asialaw)
9 practice areas
View profile
Kim & Chang (asialaw)
22 practice areas
View full profile
Lee & Ko (asialaw)
20 practice areas
View full profile
Yulchon (asialaw)
29 practice areas
View full profile

Tier 2

Shin & Kim (asialaw)
16 practice areas
View profile

Tier 3

Jipyong (asialaw)
29 practice areas
View full profile
LAB Partners (asialaw)
9 practice areas
View profile
Yoon & Yang (asialaw)
25 practice areas
View profile

Notable

Jin Partners (asialaw)
2 practice areas
View profile
Seum Law (asialaw)
4 practice areas
View profile
Regulatory (asialaw)
7 firms ranked
View full list

Outstanding

Bae Kim & Lee (asialaw)
9 practice areas
View profile
Kim & Chang (asialaw)
22 practice areas
View full profile
Lee & Ko (asialaw)
20 practice areas
View full profile

Highly recommended

Shin & Kim (asialaw)
16 practice areas
View profile
Yoon & Yang (asialaw)
25 practice areas
View profile
Yulchon (asialaw)
29 practice areas
View full profile

Recommended

Jipyong (asialaw)
29 practice areas
View full profile
Restructuring and insolvency (asialaw) in collaboration with IFLR
8 firms ranked
View full list

Tier 1

Bae Kim & Lee (asialaw)
9 practice areas
View profile
Kim & Chang (asialaw)
22 practice areas
View full profile
Lee & Ko (asialaw)
20 practice areas
View full profile
Shin & Kim (asialaw)
16 practice areas
View profile

Tier 2

Yoon & Yang (asialaw)
25 practice areas
View profile
Yulchon (asialaw)
29 practice areas
View full profile

Tier 3

D&A LLC (asialaw)
7 practice areas
View full profile
Jipyong (asialaw)
29 practice areas
View full profile
Overview
Jipyong is a well-rounded firm that offers representation across all key practice areas and core industries. The firm’s labour and employment practice is highly regarded by peers and clients. Managing partner and labour specialist. Gee Hong Kim frequently acts as lead partner in competition and antitrust cases, and many of the firm’s top M&A matters last year featured corporate partners Cheol Jeong and Min Shin. The equity capital markets practice has an impressive record as issuer’s counsel on numerous listings, including those for SK Biopharmaceuticals and Kakao Games. The firm is deepening its regional footprint with on-the-ground operations in a number of emerging markets including Indonesia, Myanmar, Laos and Vietnam.

Client feedback

"The law firm excels in litigation and has a strong track record of winning cases. They are analytical, client-friendly, and always respond promptly, which leads to favourable outcomes." – Real estate

"The law firm has understanding of industry practices and knowledge." – Labour and employment

"Filing the joint operation agreement could include interpretation of the laws and persuasion of the government officers. Jipyong has done this job smoothly without any troubles with the government." – Shipping

"They provide correct advice for concerned parties to mitigate several disputes." – Real estate

"The law firm was highly responsive, client-oriented, and efficient in managing timelines. They also communicated effectively on the issues of greatest concern to the client." – Intellectual property

"This transaction involved complex regulatory considerations and extensive interactions with competition authorities. Despite the challenging nature of the matter, the team consistently provided sophisticated legal analysis, commercially practical advice, and strategic guidance tailored to the unique circumstances of the transaction. Their deep understanding of both the legal and business aspects of the deal proved invaluable in navigating a highly complex regulatory environment." – Competition/antitrust

"Jipyong genuinely excels in three key areas:

Practical Regulatory Integration: They have a remarkable ability to align strict statutory regulations with commercial reality. This was clearly demonstrated during our collaboration on establishing standard contracts compliant with the Large-Value Retail Business Act, where they successfully created a legally robust yet operationable framework for our business.

Analytical Rigor and Risk Mitigation: Jipyong does not just identify risks; they provide clear, pre-emptive strategic guidance to resolve them. Their attention to detail and sharp legal logic give us great confidence.

Client-Centric Responsiveness: Their lawyers are exceptionally accessible and collaborative. They maintain seamless communication and consistently meet challenging deadlines, demonstrating a strong dedication to the client’s success." – Competition/antitrust

"Their attitude and kindness were really memorable." – Insurance

"They could provide clear answers supported by substantial evidence." – Labour and employment

"The practical and readily applicable advice provided was highly beneficial to the business teams and greatly assisted them in their day-to-day operations." – Competition/antitrust

"The law firm is excellent at tracking case progress and highly focused on key priorities." – Dispute resolution

"Antitrust involves a great many factors to consider, and experience is crucial in terms of investigation. Jipyong provides practical advice based on extensive experience." – Competition/antitrust

"Jipyong has a strong understanding of our industry and business operations, which allows them to offer tailor-made and commercially sensible advice. They are good at combining legal analysis with strategic recommendations that support our long‑term objectives." – Dispute resolution

"Professional legal counseling and excellent litigation success rates." – Insurance

"Provides appropriate advice on the challenges of conducting Russia-related business as a Korean company." – Corporate and M&A

Seongcheol Park

"Seongcheol won the case in litigation and is kind, professional, prompt, and precise."

Yong Moon Kim

"Service-oriented mindset."

“Provided clear answers supported by substantial evidence.”

“Always provides clients with the best solutions with confidence.”

Choon Won Lee

"Very good at shipping and corporate issues."

Yi Tae Kim

"The lawyer saved the deal."

Jeong Kyu Choe

"The lawyer is very practical and proactive in handling matters. Rather than approaching issues only from a legal perspective, they also considered the company’s business needs and proposed commercially workable solutions efficiently. In addition, they collaborated well with internal teams and adapted smoothly to changing circumstances and tight timelines, which made the overall process much easier to manage."

Byung Joo Lee

"He combines exceptional legal expertise with a strong understanding of commercial and regulatory realities. During our investment in the acquisition of Asiana Airlines’ Cargo Business, he demonstrated deep knowledge of merger control and competition law while maintaining a practical, solution-oriented approach throughout the transaction.

He is particularly effective in managing complex interactions with regulatory authorities. His ability to articulate the client's position clearly and persuasively to stakeholders at both the working and decision-making levels was instrumental in achieving the desired outcome. In addition, he consistently identified potential risks and key issues before they became significant challenges, providing thoughtful and actionable advice that strengthened our overall strategy.

What distinguishes Byung Joo is his responsiveness, strategic judgment, and commitment to achieving the best possible outcome for the client. He combines technical excellence with commercial awareness and is someone we trust with our most important and high stakes matters."

“He accurately identifies clients' needs and provides tailored advice that is well suited to their specific circumstances.”

Jong Heo

“Excellent at grasping the entire case and executing effective responses.”

Poom Jang

“We have close communication.”

Jun Hee Seo

“She is highly knowledgeable and demonstrates a strong understanding of the legal issues relevant to our business. She is thorough in her analysis and always provides clear, well-structured advice. The lawyer’s responsiveness and proactive communication make it easy for us to work with her, and we particularly appreciate her ability to explain complex legal matters in a practical and straightforward manner.”

Seong Jin Bae

“He accurately grasps complex issues related to general insurance and damage assessments, providing optimal solutions based on clear legal logic.”
Linked Reviews
Competition/antitrust (asialaw)
Work highlights

Represented Naver Corporation in securing a Supreme Court decision reversing and remanding the case concerning alleged abuse of market dominance in its search algorithm.

Represented Kakao Mobility in administrative litigation seeking the cancellation of an administrative fine for alleged abuse of market dominance related to its dispatch logic algorithm and secured a complete victory.

Key clients

HYBE, Korea Fair Trade Commission (KFTC), SK Telecom
Construction (asialaw)
Work highlights

Represented the developer, trustee, and contractor in large-scale claims for refund of sale proceeds arising from alleged rescission of pre-sale agreements, securing full dismissal of all claims.

Represented the client and secured a favourable judgment in a damages claim arising from a trust company’s breach of its completion guarantee obligation.
Dispute resolution (asialaw)
Work highlights

Represented AU Optronics in the appeal action of a complex Korean civil suit brought by LG Electronics and related companies against multiple Taiwan defendants, including the client.

Represented Enchem, a Korean manufacturer of secondary battery materials, and its US subsidiary Enchem America in a civil action filed by JWA.

Key clients

Ecube Labs, KEB Hana Bank, SolarPark Korea
Intellectual property (asialaw)
Work highlights

Represented Dongkook Pharmaceutical in a trademark infringement and damages action against Aekyung Industrial concerning the use of the “Madecadin” mark on toothpaste products. The court found that “Madecadin” is similar to the client’s registered “Madeca” mark and that its use in product labeling and advertising constituted trademark infringement.

Represented major broadcasters, including MBC, in a damages action brought by the Korea Broadcasting Performers’ Rights Association concerning revenues from the secondary use of drama and entertainment content on platforms such as YouTube and Naver TV.
Labour and employment (asialaw)
Work highlights

Represented a leading Korean shipbuilding company in response to claims challenging the validity of an executive dismissal on the grounds of employee status and alleged procedural defects and prevailed on all claims.

Represented a public corporation in response to a subcontractor employee’s claim alleging the existence of a worker despatch relationship and prevailed on all claims.
Regulatory (asialaw)
Work highlights

Advised KB Securities on a multi-lender project financing for the Busan MBC residential development, structuring and documenting the financing arrangements.

Advised Hanwha General Insurance on its investment in KKR North America Fund XIV, including review of the LPA and related fund documentation.

Key clients

Daol Savings Bank, KB Kookmin Bank
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