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Korean, English, Japanese
Cho & Partners IP is a specialist intellectual property boutique established in 2002. The firm advises multinational companies on the protection, enforcement, and management of intellectual property rights in Korea.
Foreign multinational companies comprise virtually the entirety of the firm’s client base. This longstanding focus has given the firm a deep understanding of the legal, commercial, and strategic issues facing global businesses operating in Korea, as well as a perspective shaped by international business practices.
The firm provides counsel across a broad spectrum of intellectual property matters, including litigation, brand enforcement and anti-counterfeiting, customs and border measures, unfair competition, portfolio management, licensing, regulatory compliance, and IP-related transactions.
The firm is particularly recognized for its work on leading-edge and evolving issues, including trade dress protection, three-dimensional trademarks, product modification and upcycling, digital content enforcement, and other forms of non-traditional intellectual property.
The firm combines focused expertise with the responsiveness and practical approach valued by sophisticated multinational clients, delivering commercially grounded advice tailored to the Korean market.
- Intellectual property