Cutting edge close-up: How Pernod, Diageo sealed the Seagram deal
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Cutting edge close-up: How Pernod, Diageo sealed the Seagram deal

Late last year Pernod and Diageo overcame competition, intellectual property and financing hurdles to close their $8 billion joint acquisition of Seagrams’ wines and spirits division. Edward Nalbantian of Jones, Day, Reavis & Pogue in Paris gives the inside story on an ingenious deal

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