Companies in the US are largely unfazed by the California
Consumer Privacy Act (CCPA), which becomes effective on January
1 2020, following a lengthy legislative process and extensive
The law faced intense scrutiny from West Coast-based tech
companies including Facebook and Amazon. It ended up passing
with minimal amendments.
The CCPA affects corporates nationwide, not just those based
in California – but only those making over $25 million
in gross revenue or having collected the data of 50,000 or more
"In our experience many companies are taking a band-aid
approach by ascertaining the minimum needed to be compliant
with legislation and doing just that," said Cillian Kieran, CEO
at data privacy company, Ethyca.
Of course, while this conserves resources in the short term,
there is the risk that companies are simply avoiding the
Read more: GDPR's effects are felt far from
"This strategy doesn’t support...