The race is on to crown the world's largest e-commerce
company. This particular market may count an endless number of
organisations, but the battle is really only between the US'
Amazon and China-headquartered Alibaba. Both have multi-billion
capitalisations, huge market shares and more spare cash to
spend than the economy of a small country.
Amazon has made 80-odd acquisitions since its launch in
2002, compared to only 13 for its younger Asian counterpart,
which prefers partnerships that allow it to remain flexible.
Both have grown significantly in the past year, with Amazon