Five ways to develop a high-yield practice

Author: | Published: 1 Nov 2010

Bank counsel are keen for UK firms to develop their high-yield offerings to give them greater choice should deal volume rise as expected. Here they explain what UK firms need to do to win them over.

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While magic circle firms have finally hired high-yield specialists, there is still a perception that they are effectively one or two-man teams which can be overwhelmed very easily. “People are concerned about their capacity and institutional know-how,” says a bank counsel. “It’s almost like a greenfield project to them.”

According to bank counsel, the key is to build a strong team, at both partner and associate level. Bank counsel say that even when the US high-yield partners are unavailable they are comfortable phoning a senior associate at a US firm – firms need to build teams to get to that level to compete effectively.

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