Asia M&A needs PR strategy

Author: Ashley Lee | Published: 11 Mar 2015

In Europe and the US, public relations (PR) agencies are often an integral part of the M&A process – on both the buyside and sellside. Dealmakers in Asia should look to follow suit.

Panellists at the IFLR Asia M&A Forum agreed that PR does not yet play an important role in the region’s M&A. As leaks become more common...