Safir Anand (asialaw)

Accredited as one of India's Top IP Attorney, Safir Anand is a Senior Partner & Head of Trademarks, Commercial & Contractual IP at Anand and Anand, with over 27 years of experience in providing inputs on strategy, business models, marketing and commercial insights, blended with an astute understanding of IP law that encompasses IP protection, IP enforcement, IP agreements, licensing, franchising, monetisation and due diligence.

Safir has worked throughout his career to explore facets of monetization, fine-tuned the concept of Returns of Advertising, created industry level specialisations for the firm, worked with clients' R&D teams for product development and personally created product prototypes and very recently co-set up a COVID Fund for artisans in the country. He has been recognised by many prestigious forums such Financial Times London, Business World India and Forbes amongst many others for being an innovative professional.

INTA ESPOUSAL

• International Trademark Association’s (INTA) Presidential Task Force, constituting of very selective members to examine the complexities involved in the subject of “Brand Valuation”
• INTA’s Commercialization of Brands Committee that develops resources including educational programs and best practice guidelines relating to in-market commercialization of brand offerings, and its first Research Advisory Council.
• Commercialization of Brands Committee and Co-Chair of the Global Brand Transactions and Due Diligence Sub-Committees for the 2020-2021 term
• Contributed a chapter in a book by the International Trademark Association (INTA), among global eminent authors from diverse industries, on Business Environment Trends on brand value, brand equity, brand valuation, and brand evaluation.

MEMBERSHIP (National & International)

• Asia-Pacific Lawyers Association
• South Asian Association for Regional Cooperation in Law
• International Association for the Protection of Intellectual Property
• International Bar Association
• Licensing Industry Merchandisers’ Association’s India Advisory Committee
• Luxury Law Alliance
• Association of Media and Entertainment Counsel
• International Franchising Association
• Centre for International Legal Studies.
• IFICCI (Indo French Chamber of Commerce and Industry)
• ICCK (Indian Chamber of Commerce in Korea)
• IGCC (Indo-German Chamber of Commerce)
• FICPI (The International Federation of Intellectual Property Attorneys)
• FICCI (The Federation of Indian Chambers of Commerce and Industry)- IP Strategy and monetization of IP
• NRAI (National Restaurant Association of India)
• ICC (Indian Chamber of Commerce)
• ASSOCHAM (The Associated Chambers of Commerce of India)- Vice Chair of ASSOCHAM’s IP Rights Managing Committee. He has presented a paper on copyright and design interface; monetization of IP; and taxation of counterfeiting goods.

INNOVATIVE VOCATION

• Composed an Original Song “Let’s Calm the World” in collaboration with DJ NYK and released worldwide on the World Environment Day 2020
• Conceptualized a film titled Scary Tales to Fairy Taleswhich attempts to bring out strategies relating to brands development, brands risk mitigation etc
• Selected on merits by Thukral & Tagra to participate in the Delhi Art Fair
• Commissioned the First Artwork on IP
• Published the First Book on Brands
• Developed the First Product Prototype for an Auto Company
• Safir created the first concept of Audits of Festivals in India like Jaipur Literature fest. He is one of the pioneers of venturing into audits and diligences of event related fests in the country. This includes strategic advice on scaling
• Initiated the First COVID Fund for Fashion Workers
• Initiated Legal Awareness via “My Rights Fest”, a one-of-a-kind platform for spreading empowerment, awareness and promoting freedom of speech.
• Developed a product and service prototype for JHS Brands
• Curated and Hosted First ever Chat Show based on IP
• Acted on the First dispute on Corporate Governance as a part of IP dispute (resulting in a settlement in favor of the client)
• Victorious contributor to the International Book on Fashion Law & Franchise Law

Safir is a profound IP advisor who has been widely recognized for providing ingenious inputs towards business model building, marketing and commercial insights blended with an astute understanding of the IP law. He has also been proffering advice to leading Indian businesses on scaling up by leveraging the power of IP. His focus to unleash the power of intangibles and nurture the untapped IP potential through specialized IP services earned him accolades and prestigious positions with esteemed national as well as global organizations. He has secured a phenomenal number of credentials from India’s leading brands in a wide array of categories for tailor making their IP strategy to business strategy, bringing innovation in their line of business.

FASHION LAW PRACTICE
Safir’s efforts to bring about educational revolution on IP in the country in the fashion industry have also resulted in the firm being awarded the recognition of Luxury Law Firm of the Year - Independent from the Luxury Law Alliance in the year 2020. Anand And Anand has been working extensively with many leading fashion designers, and fashion houses and has been instrumental in identifying IP in Fashion as an intangible. We provided strategic advisory to leading labels on how to leverage IP to scale business.

Our accomplishments are covered in country’s leading newspapers:

• http://www.businessworld.in/article/Legal-Awareness-Necessary-in-Fashion-Industry-Says-Experts/28-…
• https://www.mumbailive.com/amp/en/around-you/indian-fashion-designers-share-their -happiness-moment…
• https://timesofindia.indiatimes.com/city/delhi/anju-modi-anita-dongre-patent-their-collections-lawy…
• https://www.hindustantimes.com/fashion-and-trends/a-discussion-on-fighting-fashion-fakes/story-Lf1V…
• https://timesofindia.indiatimes.com/life-style/fashion/fashion-fraternity-calls-out-copycats-says-s…
• Tough Times Ahead for Copycat Designers From Chandni Chowk Bazaar?
• Amazon India Fashion Week - Smriti Irani, Sunil Sethi

Safir is on the Board of Fashion Designing Council of India - India’s Apex Fashion Body. The Firm has been instrumental in monetizing the fashion industry.

The Firm has won the award for the Best Licensing Firm. We also have the highest number of design filing. The firm has several firsts in fashion, documented in the dossiers available at Fashion Dossier Vol. 2 | Anand & Anand https://www.mumbailive.com/amp/en/around-you/indian-fashion-designers-share-their.

The Firm holds immense reputation and actively works with Designers and statutory bodies to Counter plagiarism and protect the creators/innovators and is a part of all the mega fashion events that take place in India throughout the year; Lakme India Fashion Week, Amazon India Fashion Week and many more to be quoted.

ADVERTISEMENT LAW PRACTICE
Any promotional material needs a proactive measure in the form of pure diligence in order to avoid legal repercussions. Advertisements are subject matter of public domain once released and therefore may involve concerns of content.
The team offers wholesome advice, preventive and curative, on aspects of advertising and product liability to ensure regulatory compliance, advertising audits, strategic opinions on packaging and labelling issues, representation before advertising and metrology bodies, and prosecution of product disparagement and false advertising actions. Among our clients are media and entertainment establishments, ecommerce marketplaces, publishing firms, financial institutions, hospitality and consumer electronics companies.
We conduct about 1000 advertisement reviews annually and dives into addressing issues ranging from intellectual property, competition law, packaging regulations, ASCI guidelines etc.

ADVISORY & BOARD POSITIONS
Safir is a part of the advisory/board of highly reputable organizations such as:

• Fashion Design Council of India (FDCI)
• Entertainment and Event Management Association (EEMA)
• International Facility Management Association (IFMA)
• JHS Brands
• Brand Musiq
• My Rights LLP
• TeamWork Arts Private Limited
• Nashville Film Institute
• White Willow: Legal Business Advisor; providing innovative and strategic thinking to grow the brand, new product ideas and out of the box thinking.
• Royal Fables, the brainchild of journalist, publicist, and craft crusader Anshu Khanna, has invited Safir to join their advisory board. Royal Fables is a one-of-a-kind platform that showcases India’s heritage via craft, culture and cuisine of Princely India.
• Fresh Brew: Co-promoter of the Fresh Brew, that is engaged in the unique concept of creating flavors within coffee pods/capsules containing freshly roasted ground coffee from the best estates of India.
• Tarrakki: Business Strategist; mentoring the key business decisions and being a sounding board. Additionally, providing legal mentorship on how to tighten agreements and B2B business deals, alongside advising on positioning better for future fundraises with investors. Tarrakki is a wealth management platform and is a SEBI-registered investment advisor, and a bank-grade secure transaction portal.