Why AI is helping law firms boost banks’ revenues

Noemi Distefano

September 30 2025

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PwC’s NewLaw leader Alexander Rosenrauch discusses how banks are embracing GenAI, the creation of the first Arabic large language model, and why the billable hour sets law firms up for failure

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Noemi Distefano

Senior Reporter IFLR

Noemi joined the IFLR team in 2024. An award-winning journalist, she previously worked as a reporter and podcast host at IR Magazine. Her earlier roles include reporting for Newtrade Media and Shephard Media. Noemi holds a Master’s degree in journalism from Edinburgh Napier University.