New ePrivacy Regulations will force Google and Facebook to change tact

Author: Olly Jackson | Published: 4 Jun 2018

Recent focus has been on the General Data Protection Regulation (GDPR), but another forthcoming regulation could have an even greater impact on companies. The proposed ePrivacy Regulation will force companies like Facebook and Google to gain consent before collecting electronic communications data, and will force them to provide the same level of service even if they refuse to share their own data.

Companies like Facebook, Google and Apple can already no longer operate in the same way as they once could, but for all companies there are concerns about the vagueness of the draft rules. Non-EU companies have also been unable to appoint an EU representative as specified under the draft ePrivacy rules and GDPR.

Tech companies have been lobbying against the proposed changes in the European Parliament in fear that the regulation could stifle innovation. Daniel Dalton, British member of the European Parliament, said he fears that "Europe would become a digital...