New markets. New rules.

Author: | Published: 31 May 2012
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Lucy McNulty, Asia editor Additional reporting by Ashley Lee

Frontier markets are best defined by the rule of law, or the lack of it. The simplest way to view this ever-expanding class of developing countries is as a chaotic fourth world, open to foreign investors but without readily-enforced market rules.

These are the emerging markets' younger, less-experienced siblings. A state of semi-lawlessness makes them unpredictable lands of huge risks. And yet they are capturing the interest of investors worldwide. One look at the numbers explains why.

Frontier markets are home to one billion of the world's six billion people, but they account for just 5% of global GDP and 0.5% of global investment. In 2010 economic growth rates ranged from a high of 20% in Ghana to a low of 2% in Serbia, compared to the much narrower range in big emerging markets, from 9% in China to 3% in South Africa. The frontier stock markets magnify those gaps, ranging in 2010 from a gain of 80% in Sri Lanka to a loss of 20% in Bulgaria. The major emerging markets, however, produced a maximum gain of 20% in India and no gain in Brazil.

In a global economic climate where there is little else to get excited about - and in which even the man who coined the Bric [Brazil, Russia, India, China] acronym, Jim O'Neill of Goldman Sachs, has admitted that their best days are behind them - frontier markets present a very enticing business opportunity.

Over-hyping Myanmar

Despite positive noises around the opening up of Myanmar, market participants in the country have branded the significance of proposed changes to its foreign investment law as over-hyped. Investors should enter with a healthy scepticism.

Among a series of changes proposed to the investment law are provisions allowing foreigners to set up businesses in Myanmar without local partners.

Reforms also include a five-year tax exemption for foreign companies, government guarantees against nationalisation, easing of restrictions on private land use, and repatriation of profits.

Following months of delay, the foreign investment law was finalised in early May after ,being approved by parliament and signed into law by president U Thein Sein.

One Yangon-based partner questions the international reaction to the news.

"Many are saying this is a huge change, but to me it is not game-changing at all," he says. "The changes proposed are not drastically different to Myanmar's Foreign Investment Law of 1988."

"With so much else changing in Myanmar it is hard to say if these changes will make much difference," he adds.

Thura Soe-Paing, managing director of All Myanmar Investment & Development Partners, an affiliate of Singapore-based investment company Frontier Investment and Development Partners, agrees that the reported changes are only cosmetic.

"The common perception is that reforms in Myanmar are happening very fast, but people here are complaining it is going too slowly," he says.

"Economically things haven't changed that much. Banking laws are still antiquated and there is still little transparency as to what the reform agenda or timeframe is," he adds.

DFDL Mekong's James Finch says the draft foreign investment law was consistent with earlier laws, but represented a liberalisation of provisions in the Myanmar Foreign Investment Law of 1988.

However Derek Tonkin, chairman of foreign investment development organisation Network Myanmar, believes the fine print and follow-on reforms would prove important.

"This will mushroom in the coming months and years as it did in Vietnam from a single document to literally volumes of decrees, notifications, instructions on all sorts of matters related directly or indirectly to foreign investment," says Tonkin, who is also the former British Ambassador to Thailand, Vietnam and Laos.


It pays to prepare


But what do we actually know about these markets? Or more pertinently, what do we need to know?

Leopard Capital's founder Douglas Clayton is a man well placed to answer. As head of investment fund managers specialised in the world's overlooked frontiers, he has years of experience guiding on-site teams to opportunities in pre-emerging economies. It is, he says, an impossible task without good advice.

"Frontier markets are full of guys who got rich quick, but even more who lost their shirts," says Clayton. "The learning curve for newcomers can be pretty steep."

The main hurdles are inexperienced policy makers and a lack of legal precedent. Of course, weak regulatory systems can be an advantage for some investors looking for markets into which they can pump money without dwelling on details; but it's a disadvantage for other smaller investors.

With time and practice frontiers will change laws, as priorities evolve from simply attracting investors to protecting their own interests. In the meantime, however, potential foreign investors should hire a consulting company or lawyer who is aware of local laws and practice, and thereby better able to ensure investments are protected.

Local business partners can also play a critical role in this respect. But sourcing a viable and, most importantly, honest partner presents its own share of problems.

"Frontier markets are long on opportunities and short on human resources," says Clayton. "Execution is everything so you have to really focus on management team quality."

According to Hogan Lovells' Ulaanbaatur-based partner Michael Aldrich, success comes down to common sense. "Don't be tempted to dispense with the same common sense approach you would bring to a transaction in Ohio or New South Wales simply because you are investing somewhere exotic," he says.

"Before a law firm bills a single dollar to a local law firm, they should be comfortable with its reputation as a local partner," he adds. "It's always better to anticipate something going wrong, rather than learning behind the curve."

Private investigators should be hired to verify the practices of business partners that investors are unfamiliar with, he says. They can help identify the investment risks, as well as any potential reputation problems that might not be recognised by prospective investors.

And in markets where recourse to a free and fair legal system is by no means guaranteed, investors should not chance their hand in the local courts because of something that could, and should, have been identified early on.

Ben Rowse

Ben Rowse, the Asia practice head at investigative firm Nardello & Co, believes it is critical for companies entering a joint venture to carry out proper due diligence beyond business's books and records. The partner's reputational integrity, as well as the political connections and principles of senior management and shareholders, should also be looked into.

"All too often I see instances where supposedly fantastic investments turn sour after a year or two," he says. Investors should wait until they have a thorough understanding of legal regimes, especially in relation to foreign exchange, labour, foreign equity caps and methods of dispute resolution.

"Understanding the operating environment, including its political, social and economic conditions is just one part of the due diligence process," he adds. "In emerging frontiers, business and politics can be very intertwined. It is critical to determine what side of the fence a company or business is sitting on and how that may impact business."

Fools rush in

Myanmar's banking sector is not prepared for a flood of foreign investment, according to the deputy chairman at the country's largest commercial bank.

A landslide victory by opposition leader Aung San Suu Kyi's National League for Democracy party in April's by-elections, as well as a series of political and economic reforms, led the US, EU, Japan and Australia to announce plans to relax sanctions against the Southeast Asian country. This prompted a rush of foreign investors eager to profit from the opening up of the country.

But KBZ Bank's U Than Lwin told IFLR that foreigners should, for the moment, hold-off from taking advantage of the investment opportunities available in Myanmar.

"I advise potential investors to wait for the various regulatory revisions currently being enacted to be finalised," he says.

Although Myanmar's new Foreign Investment Law has been finalised, work is still underway to revise outdated banking laws ahead of the country's integration with ASEAN in 2015. Discussions are being held as to whether updates should be made to foreign exchange control laws.

"There's a lot of change on the cards," Lwin says. "Wait for these regulatory amendments and the incentives provided under these reforms to come clear."

The floating of Myanmar's currency, the kyat, on April 1 after 35 years pegged to IMF's special drawing rights unified seven different rates used by business, government and consumers to a new reference rate, set at 818 kyat per US dollar.

As the most dramatic economic reform yet by the country's one-year-old civilian government, it is hoped it will transform trade, banking and public finances.

According to presidential economist Set Aung, it marks the first step towards the full internationalisation of Myanmar's banking sector. He expects foreign banks to be allowed into Myanmar by 2018, but thinks joint ventures between foreign and domestic banks are likely much sooner.

U Than Lwin says the domestic banking sector would struggle to compete with its larger international counterparts once the market fully opens up. It would be better for global banks interested in entering the market to consider joint ventures with local financial institutions instead, he says

Myanmar has a basic banking system in place, he says. But work was underway to train domestic banking staff in international practices and technology. Senior staff at KBZ Bank have been participating in training with global banks such as Japan's Bank of Tokyo-Mitsubishi UFJ and Sumitomo Mitsui.


Home country rules


Evaluating the impact of, and risk of exposure to, breaches of the US Foreign Corrupt Practices Act and UK Bribery Act is also critical. "Claiming you didn't know about a companies' problematic relationship with corrupt senior officials or dodgy government connections simply isn't going to cut it when you are being investigated for FCPA breaches a few years down the line," according to Rowse.

"Identifying these factors early on in the deal will enable you to ringfence certain areas of a business or simply walk away if an investment becomes too high-risk," he says.

Michael Aldrich

Informal business practice should also be avoided. Foreign investors are often encouraged to take this more relaxed route. But to Aldrich, it is critical that informal practices are reserved for locals. "Full compliance with the law is the only way to protect investments in the event of a dispute with business owners or the government," he says.

It is also important for investors to make clear from the outset if they are uncomfortable with any business practices. If, for example, a foreign investor makes an exception for corrupt or unclear working methods in order to win a contract or have a transaction processed faster, they have set themselves up for repeat overtures. "If that means a deal takes much longer then so be it," says Aldrich.

International companies should take a stand from the start and make it clear that they have their own obligations to abide by laws in their home country. "That is harder for small to medium enterprises without the gravitas to make that statement effectively, but it is imperative that a position is taken," he adds.

Relying on a local partner's political capital to get you out of problems is also unwise. "Invest in your own reputations and political capital with the relevant authorities," says Aldrich. "It's overly-optimistic to assume your partner's influence will protect you if things go wrong."

Investors need more than just a leading knowledge of a jurisdiction's culture and history. The more one is conversant with local customs, laws, history and culture, the more one takes on the role of being a respected guest as opposed to someone who has come for short-term profit or for hardship pay. "Such people will soon cultivate an image of being a carpetbagger and won't be welcome," adds Aldrich.

Where to invest and why


It is, according to Clayton, important to focus on poor countries in rich neighbourhoods, especially the ones that seemed more successful 40 to 50 years ago than they are now. Here is a rundown of the best destinations.

Middle East and north Africa

In response to the Arab Spring of 2011, the White House announced an initiative focused primarily on the economic development of the Middle East and north Africa. This initiative was complemented by the Deauville Partnership, which saw the promise of a $35billion facility by the IMF and a pledge by the G-8 to increase the region's trade and inbound foreign investment. The region presents enormous growth opportunities. But money laundering and terrorism, bribery, cronyism and gender discrimination remain challenges to involvement.

Africa

By 2020 Africa is projected to have a collective GDP of $2.6 trillion and consumer spending power of $1.4 trillion. Sub-Saharan Africa will lead this growth with an average regional economic growth forecast of 5%. In Ghana alone, which is projected as the fastest growing in the region, the economy grew by 13.5% between 2010 and 2011, and is expected to grow at a rate of 7.3% in 2012.

South Sudan also offers significant potential. Its foreign investor-friendly common law background and resource-rich climate contribute to a society open to international investment. Political instability and risk of clashes between Sudan and South Sudan governments will prove an ongoing challenge for market participants. Even so, increasing international attention is likely in the short term.

Asia

With a projected growth rate of 5.6% over the next four years, Southeast Asia emerged from the global financial crisis relatively unscathed. Growth in the region will be led by emerging markets such as Indonesia and Vietnam.

But frontiers such as Myanmar (see box) should not be overlooked. Positioned in an unusually strategic location between China, Thailand and India, Myanmar has recently catapulted from an impoverished pariah state to the darling of the global investment community, thanks to a series of sweeping regulatory reforms.

Rich in natural resources, and with a population of 55 million it offers both an untapped consumer market and a substantial labour pool. Extractive industries such as mining, oil & gas, and hydropower have seen the most concentrated investment over the last decade, but there are opportunities too in the tourism sector, financial services and telecommunications. Its common law system is also nicely familiar for those coming from English-speaking jurisdictions.

Mongolia follows close behind (see box). But without Myanmar's large population, and therefore the cheap labour force to support extensive manufacturing facilities, investment here is purely a mining, infrastructure and construction play.

Maldives’ modernisation

The Maldives is to modernise its commercial laws in a bid to attract sophisticated foreign investment outside the tourism sector.

Most of the country's commercial laws were passed in the late 1980s and early 1990s amid an influx of foreign investment. Subsequent amendments have often been stymied by the Majlis (parliament), but despite recent political unrest in the country, the government has reiterated its commitment to encouraging investment.

An arbitration bill was debated in parliament on April 9. Subject to revision, it is expected to incorporate United Nations Commission on International Trade Law (UNCITRAL) rules. It is a direct result of the Maldives' recent accedence to the New York Convention to enforce awards from international arbitration.

According to Mohamed Shahdy Anwar, senior partner at Suood Anwar & Co, the bill outlines the framework of a Maldives body similar to the Singapore International Arbitration Centre and the Kuala Lumpur International Arbitration Centre.

Practitioners say the arbitration bill has broad support and will encourage the arrival of investors who have been reluctant to resolve disputes in Maldivian courts.

Additionally, the country's 1996 Companies Act will undergo broad revisions. The Act lacks provisions for public disclosure, terms and conditions for company directors and establishing a company with only one shareholder or director. A draft was debated in parliament last October, and a revised version will return sometime this year.

Lawyers hope that the amendments will also establish a clearer means to register foreign companies, which is regulated by the 1979 Foreign Investment Act. Mohamed Fizan, a partner at Shah, Hussain & Co, says this iteration of the Act has been a major complaint for lawyers and investors. It requires foreign companies to register with the Ministry of Trade and Industries, long considered an unpredictable regulatory body. A proposed solution is for foreign companies to register with the relevant sector's government authority.

Tax laws introduced last year are also subject to changes. The proposed Corporate Tax Act and the Personal Income Tax Act, if passed, will repeal and replace the 2011 Business Profit Tax Act, which the first to levy taxes on business profits.

Further legislation to be debated in parliament this year includes the Trust Act, to provide for the establishment and regulation of trusts, and the Central Securities Depository Bill to further expand the country's stock exchange.


The next generation


Although admittedly a long way behind, North Korea could well join the growing ranks of frontier markets, thanks to a decreasing regimentation in society and China's increasing economic impact on country.

"North Korea is much more than a goose-stepping population," says Aldrich. "Thanks to China's growing influence in the country, North Koreans are increasingly abandoning their ideological foundation of reliance on the state. They now accept they need to know how to conduct business and be more entrepreneurial," he says.

Such change may seem minute, but over time the country could present huge opportunities for pioneer investors in manufacturing, construction and private enterprise.

China will be best placed to take advantage of the country's shockingly low skilled labour costs. But increased involvement by private equity firms in jurisdictions that do not abide by UN sanctions is also likely. "It is a little like talking about China in 1977," Aldrich says. "Clearly at that time, few would have forecast the country would develop as it has. I sense North Korea might be in a similar situation."

The opportunities within the Russian far east and Siberia are also frequently overlooked. The region offers similar opportunities to Mongolia, and potential for successful investment from professional service providers, but is too often dismissed. "Foreign investors tend to think of Russia as no more than Moscow but the east of the country is definitely one to watch," according to Aldrich.

Populated by descendents of those exiled from Soviet and Tsar Russia, or by pioneering spirits, who relocated to build a better life less influenced by reliance on the state, the eastern Russian population is more progressive from businesses perspective than their less-reactive counterparts in the west. Elsewhere, Haiti and Cuba have also been flagged by frontier-focused private equity houses.

Most economists believe that the frontier shares of the economy and money flows will grow. Certainly, in frontier nations leaders can unleash explosive growth just by instigating a few well-timed reforms. In nations emerging from bouts of ethnic strife or civil war merely the absence of conflict can unleash growth.

But it will be a rollercoaster ride. Investors need to choose wisely and quickly. "Move to a frontier and join its business community, or buy in through a country fund," says Clayton. "Either way you want to buy into the best companies before others show up."

Tips for Mongolia

Investor appetite for Mongolia's rich natural resources has grown rapidly over the past year. However, as with most frontier markets, new legislation must be navigated carefully.

On May 17, Mongolia's parliament passed a new foreign investment law ahead of the country's June 28 elections. Mongolian parliament members, anxious to retain their seats ahead of the highly-anticipated 2013 opening of the Oyu Togloi mine, are introducing extensive legislative reforms, including the foreign investment law titled the Law of Mongolia on the Regulation of Foreign Investment in Business Entities Operating in Sectors of Strategic Importance.

The law was proposed in a bid to curb China's increasing investment and influence in the country, after speculation that Chinese aluminum company Chinalco planned to acquire a majority stake in Canadian coal miner SouthGobi Resources.

Mongolia has long promised an open foreign investment regulatory scheme, but the foreign investment law proposed would introduce regulation on a variety of industries.

Michael Aldrich, managing partner at Hogan Lovells' Ulaanbaatar office, told IFLR the draft law was very complex. "It makes the foreign investment approval process in China and Russia appear relatively straightforward," he says.

Early drafts included provisions that a foreign entity could not own more than 49% of any company worth MNT 100 billion ($76 million), as these would be classified as a business entity of strategic importance (BESI). The BESI designation applies to companies operating in banking and finance, media and telecommunications, and minerals including oil and gas.

The new law stipulates that there is a reporting requirement to the Foreign Investment Agency of Mongolia (FIA) if a foreign investment totals more than 5%, but less than a 33% interest, in a BESI. If a foreign entity owns more than a 33% stake, there will be a FIA review process. Parliamentary approval will be required if a foreign entity wishes to acquire a 49% or greater stake in a BESI worth more than MNT 100 billion. Non-compliance could result in the revocation of the offending company's business license.

The changes will leave broad and discretionary authority in government hands. Violation of the law may result in the rescinding of the business registration of the strategically important company.

Stephen Tricks, head of Clyde & Co's Mongolia practice, says investors are growing increasingly concerned about the wide range of industries potentially subject to the law, and the level of state ownership of ventures operating under the law. "There is a danger that an over-zealous approach in the draft law could frighten foreign investors and choke off the rapid expansion in the economy," he says.

The law's cumbersome procedures could significantly slow processes. It also does not specify how the 49% foreign investment threshold for parliamentary approval is calculated.

Though there were rumours of a retroactive clause, the plenary session has since clarified that there will be no retrospective application of the law. At the time of going to press, the law was set to take effect on May 27, 10 days after it was passed. The president, however, can veto the law.

Given Mongolia's history of quickly repealing legislation, such as the Windfall Profits Tax, many suggest that the law will be repealed after the new parliament takes office. However, Aldrich thinks that patience is critical. "The bedrock of Mongolia's political system is a participatory democracy," he says. "There is an element of popular sentiment in the political process: resource nationalism and populism can play a significant role. And there is a tendency for people to dwell on its faults, but Mongolia's political system is very much to be admired."